Streamers looking to capitalize on the trend like Kaitlyn Siragusa, who goes by Amouranth, and Indiefoxx, pulled in tens of thousands of concurrent viewers on these streams. Twitch's Community Guidelines allowed for beach attire at a pool, though "content or camera focus on breasts, buttocks, or pelvic region" was strictly prohibited. In early May of this year, a flood of streamers in bikinis hit the Just Chatting section of Twitch, causing a flood of viewership. The rise in viewership and streamers seems odd in a vacuum, but the Twitch landscape has shifted in a way that's encouraged its growth. Over the past month, the section has increased dramatically in popularity, hitting a peak of 84,000 viewers with 237 channels on June 17. At the start, the section wasn't very popular, with only 30 channels having a peak viewership of 5,000 people in September 2018, according to Twitch Tracker. In 2018, Twitch replaced the IRL (in real life) section with 10 other more specific categories, including ASMR. The ASMR meta on Twitch spawned directly out of the hot tub meta Recently, a wave of popular Twitch streamers has moved into the ASMR space with risque, click-baiting content that's led to two bans and trending discourse about what types of content belong on the platform. "Many people listen to ASMR when they are studying, working, meditating, or trying to sleep." "ASMR streaming is creating live content that helps people to relax, concentrate, or get an autonomous sensory meridian response," Ida, who has been streaming on Twitch for two years as GriltheGamer with 64,000 followers (and asked that her last name be withheld for privacy reasons), told Insider. According to a 2018 study in the Bioimpacts journal, the reward and emotional arousal parts of the brain light up on an MRI when viewers were shown videos with this content.
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